Dale is a descendant of the Wardandi Bibbulmun people from the South west of Western Australia.

Dale’s tourism journey started in 1996 with a small company making returning boomerangs. In 1998 she opened her first Aboriginal gallery and gift shop in the Swan Valley, moving to larger premises in 2004.

Education is an important part of her cultural journey and she has worked extensively with students of all ages through school excursions and incursions, Kings Park education programmes and corporate groups.

Dales previous background is in buying, merchandising and marketing in department store groups in the UK and Australia. She also has experience in accommodation, functions and catering.